What is IAM? Most security decisions come down to two questions: who are you, and what are you allowed to do? Identity and Access Management (IAM) is the field that deals with both. Authentication checks who you are, usually with a password plus a second factor. Authorization decides what you can do once you are in. In a company
OpenAI rolled out several updates a few days back that shift ChatGPT Ads from a pure awareness play to a full-funnel advertising channel. Advertising in ChatGPT represents a significant evolution in digital marketing. According to Sharad Agarwal, CEO of Cyber Gear, “As people increasingly use AI assistants to discover products, compare services, research businesses, and make
Over the past decade, enterprise Identity and Access Management (IAM) frameworks were built upon modeling human user behaviors. IT security departments deployed single sign-on (SSO) portals, enforced multi-factor authentication (MFA), and established role-based access control (RBAC) policies that ensured human employees only accessed software applications needed for their specific job functions. The rise of autonomous AI agents is rendering human-centric security
